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OBJECTIVES

OUR OBJECTIVES

TSOWJRA is committed to advancing gender equality within Somalia’s media landscape and through the media’s influence on society. To achieve this, SOWJRA aims to:

Empower Women in Media
Strengthen the knowledge, skills, and capacity of women working in the media industry, enabling them to play a more prominent and impactful role in shaping narratives and reporting on key issues.
Promote Gender-Equitable Media Content
Foster genderbalanced and inclusive media coverage, ensuring that women’s perspectives are represented and that content challenges harmful gender stereotypes.
Enhance Coverage of Gender-Related Issues
Improve the media’s reporting on critical gender issues such as gender-based violence, sexual and reproductive health rights, and socioeconomic inequality, bringing greater attention to the challenges faced by women and girls.
Advance Gender-Responsive Reporting Practices
Implement and advocate for gender-sensitive journalism that prioritizes equity and fairness in reporting across all thematic areas, ensuring that gender dynamics are considered in the portrayal of news and stories.
Promote Gender Equality in the Media Industry
Advocate for gender equity within the media sector, striving for equal representation, participation, and decision-making roles for women in media organizations.
Influence Societal Systems through Media
Leverage the media’s power to shape and influence societal structures, working to transform systems and promote the equal rights of Somali women and girls.
Ensure the Realization of Women’s Human Rights
Champion the equal enjoyment of all human rights by Somali women and girls, including freedom from violence, sexual and reproductive rights, access to justice, socio-economic equity, and active participation in decision-making processes.
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